A great comment on how to prepare for a presentation where you want to communicate to a non-technical audience and come to a successful conclusion (note: not necessarily your conclusion, just a successful one)…
Archive for May 18th, 2007
Always offer three choices: the Decoy Effect
I’ve been a fan of the careful construction of alternatives when offering people choices, but now I learned that there is an actual marketing theory based on that system. It’s known as the Decoy Effect. I’ve seen it applied to my own sales patterns, to technical discussions, and now it’s being explained in terms of politics.
Good to know the research behind the practice…
