Ugly doesn’t sell, function does – A surprise? Really?
So there’s a column entitled The Surprising Truth About Ugly Websites that analyzes the success of some ugly websites and finds that it’s really function that sells.
Ummmm….. duh?
I’ve seen tremendous success from websites that are built to a specific task, and when they get really successful and pull in the cash they finally get around to cleaning up the looks of the site. Or not. It’s no big deal since they’re making money and their users like the results they get. But really, as a businessperson, would you not look at the choice of: (a) add functions that make me money or (b) make it purty and choose (a)?
Is it a surprise that users then face a choice of: (a) sites that are useful or (b) sites that are purty and they also choose (a)?





